What is WhatsApp for Business
WhatsApp Business is a version of WhatsApp explicitly catering to the needs of businesses.The ideal tool is for medium to large enterprises looking to grow their business and retain their customers. With this platform, we handle large volumes of messages from unlimited users and devices with ease.
COMMUNICATION
We offer this channel to businesses to use as a customer communications tool. This channel has capabilities that make it easier for a business to engage and communicate with customers and manage conversations efficiently.
Our communication platform can integrate seamlessly with various CRM systems to enhance client communication and offers the ability to respond to or initiate conversations with pre-approved templated messages.
PROMPT RESPONSE
With the WhatsApp Business platform we offer a Quick Reply feature with pre-populated messages that speed up response time even further. This system also allows for synchronous messaging, offering real-time communication between your customers and your team.
ANY-FILE TRANSFER
Our WhatsApp Business channel allows for the transfer of various file types between a user and a business. This includes the ability to send and receive, amongst others, .AVI, .PDF, .DOC or .DOCX, .JPEG and .GIF files.
CUSTOMISATION
The channel that we offer enables businesses to enjoy the benefits of sending branded, professional messages directly to their customer’s devices and personalizing their service and communication.
MONITOR CUSTOMER BEHAVIOUR
We offer WhatsApp for Business to make it easy to reach out to customers and collect feedback in real-time. While the application itself does not have an analytics tool yet, a WhatsApp Business API user can leverage CRM integrations to track customer interactions and monitor customer behavior.
By measuring metrics like open rates, click rates, customer response time, and more, WhatsApp for Business enables companies to gauge their customer satisfaction and engagement KPIs.
CONCLUSION
The use of WhatsApp as a business tool is a revolutionary step. Having a robust WhatsApp marketing strategy will help businesses cater to a global audience.
Using WhatsApp for business as a marketing tool is not only easy and does not require special technical skills but is also economical. The client data remains secured and businesses can also use integrations with CRM to gather and study customer behavior and feedback."